“The landscape of communication options is vast and can feel intimidating. Which ones do you choose?” This guide outlines helpful principles to improve your online presence as you seek to build connections for your church or ministry. You will find: Tips for Facebook; Twitter; YouTube; and Instagram How to Create a Social Media Plan Designing a Content Schedule Content Ideas How to Encourage Responses And much more! Remember that you don’t need to use all available tools to be effective. Just a few well-chosen tools and curated content can start you on the road to success. Social Media 101 will help you get started!