The goal of all evangelistic preaching is to present the Christ-centered truths of the Bible so plainly and so powerfully that people surrender their lives to the living Christ. Persuasion is all about how to preach life-changing; effective sermons and make powerful personal appeals. In this short volume; I have condensed nearly 50 years of personal research and experience helping my evangelistic audiences make decisions for Christ. Although the Holy Spirit convicts and empowers seeking people to accept the truths of God’s Word; as soul winners we cooperate with the Spirit in leading people to Jesus. In this book you will discover Jesus’ witnessing techniques. You will learn the seven most effective evangelistic appeals; the four reasons why some people hesitate in making decisions; how the mind processes information when making decisions; and the single most important factor in influencing people to make positive decisions. As you read this book and put Jesus’ principles into practice in your evangelistic outreach; they will make a significant difference in your effectiveness for Christ. They have made a difference for me; and they can do the same for you.